'Harry Potter-style' video ads to be run inside U.S. paper magazine

The animated newspapers of the Harry Potter books will come a step closer next month with the appearance of the world's first video magazine advert.
America's Entertainment Weekly will contain a wafer-thin screen and mini-speaker that will allow readers to watch a video when the publication is opened.
CBS, the US TV station paying for the advert, said the device would be tough enough to cope with the rough and tumble of printing, binding and delivery.

Full article on The Daily Mail



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