For an all-natural brain boost, skip the pills and hit the colors.
In the latest and most authoritative study on color's cognitive effects, test subjects given attention-demanding tasks did best when primed with the color red. Asked to be creative, they responded best to blue.
"Color enhances performance," said study co-author Juliet Zhu, a University of British Columbia psychologist.
Previous research on red's effects on the brain have found that it attracts people to food and can enhance sexual arousal. But research on the color's cognitive effects have been mixed.
In the latest and most authoritative study on color's cognitive effects, test subjects given attention-demanding tasks did best when primed with the color red. Asked to be creative, they responded best to blue.
"Color enhances performance," said study co-author Juliet Zhu, a University of British Columbia psychologist.
Previous research on red's effects on the brain have found that it attracts people to food and can enhance sexual arousal. But research on the color's cognitive effects have been mixed.
Full article on WIRED
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